Targeting & Audience Definition
Ignite Media’s advanced ad placement technology supports extensive targeting, including geography, time of day, demographic, keyword, interest, behavioral and re-targeting.
Deeper insights.
In addition, Ignite Media has developed various Industry vertical channels, Which include:
- Arts & Entertainment
- Automotive
- Business & Finance
- Computers, Electronics & Technology
- Education
- Employment
- Environment
- Family & Parenting
- Food & Beverage
- Games/Gaming
- Government & Politics
- Health & Fitness
- Hobbies & Interests
- Home & Garden
- News, Weather & Current Affairs
- People & Society
- Personal Finance
- Pets & Animals
- Real Estate
- Religion & Spirituality
- Science
- Shopping
- Sports & Leisure
- Style & Fashion
- Technology & Computing
- Travel & Tourism
Stronger Connections.
Finding your target audience is only the beginning. Building their profiles, understanding how they interact and use the web, sharing in their interests, observing their shopping and spending habits – gaining a solid insight about your audience in order to better communicate with them is the next step.
With the information available about users on social networks, Ignite Media is able to psychographically target your audience based on their likes, dislikes, interest and associations, including:
- Relationships
- Employers and Job
- Birthday
- Education Level
- Status Updates
- Networks
- Hobbies and Activities
- Favourite movies, TV shows, Books, Authors, Music, Artists and more
These insights form the backbone of true customer relationships. Consequently, every advertising dollar spent on initiatives that don’t strive to achieve this goal is a dollar wasted. Ignite Media gives you tools you need to acquire and maintain your audiences’ attention.