Display Advertising, or web banners as they’re often referred, allow your product or service to be displayed prominently on websites your customers and clients frequently visit. Using programmatic buying as well as specific site placements, Ignite Ad Technology is able to precisely select which types of websites to use for your campaign, and then deliver your message directly to your potential customers.
Ignite Ad Technology employs a wide variety of targeting techniques including channels, interests, demographics, context and topics, as well as locations and time of day. It’s even possible to target users who’ve previously interacted with your company and bring them back to you for repeat business. As a result, your campaign reaches your target audience faster, while saving you time and money. Your ad is seen by the right person at the right time, every time; it’s all about relevancy
Be the Answer Your Customers Are Looking For
When people are looking for answers they usually turn to search engines; they’re convenient, they’re efficient, and they’ve become a primary resource in our daily lives. People have an idea about what they’re interested in, what they’ve heard about, or what they want and they go searching for more information.”
Search Advertising is your first opportunity to reach your target audience and position your products and services as a solution for their needs; your website appears as one of the first sponsored results, at the top of the list, based on the words and terms that they use in their enquiry. Search Advertising is an invaluable tool and should be an integral part of your online advertising strategy. Ignite Ad Technology works with all major search engines to ensure maximum reach and exposure, while improving ROI
Video Killed the Radio Star
The emotional power of video has not changed; just the delivery model. Branded videos, or videos on banner advertising allow for your product or service’s message to roll out before, in the middle, or while you’re targeted audience watches their self-selected video content. These pre-roll and display systems are effective on YouTube, Facebook, CNN, BBC, MSN, etc. using programmatic buying for a highly targeted campaign.
Catch Them If You Can
People are on the move – and they bring their technology with them. Mobile advertising places your message directly in their hands, on a variety of devices.
Ignite Ad Technology’s programmatic buying allows access to a wide variety of mobile ad inventory across mobile websites, social networks, search engines, games, apps, and videos. Target your audience regardless of location, and better yet, specific to location.
If At First You Don’t Succeed…
Try, try again. Your message has garnered attention, your website has been visited, now what? Ignite Ad Technology’s cross-platform retargeting capabilities and unique strategies help you re-engage your audience and convert visitors into customers.